Corporate identity (style) is a holistic visualization of the company style, a set of graphic elements that are simultaneously used on all the company presentation products (business card, envelope, form, catalogue, HTML letters, etc.).
The development of corporate identity is necessary for the recognition of the company, formation of the image, increasing the effectiveness of advertising campaigns.
Corporate identity development stages:
- Brief analysis;
- Concept formation;
- Selection of colour and font solutions;
- Drafts according to the approved concept;
- Approval and final edits.